ROI or Return on Investment
You should always always measure the ROI (return on investment) of any of your marketing efforts.
If you are spending 2 cents on a marketing idea that returns you 4 cents in profit you would have to say it is worthwhile, if you are spending 4 cents on your marketing effort and getting back 2 cents you may need to re-evaluate your efforts.
If you don’t know what your Return on Investment is or you are not sure how to find it out then maybe you should give us a call to find out how!! 0508 20 10 20
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