Online Marketing or offline marketing, which should I do?
Unless you are a specialist business it is most likely that the question should not be online marketing or offline marketing as you really should be undertaking both online and offline marketing. Often these are viewed as two completely different things, however I always argue the two must be viewed as two parts of the same puzzle and as such you should make sure they are complimenting each other. This will ensure that what your customer sees in one area is reinforced in the other area.
There are a number of things you can consider when aligning your online and offline marketing.
1) Make sure that you have consistency.
This is as simple as making sure the look of your website and Facebook page is the same as the look of your brochures and business cards, this helps make it easy for your customers to recognise your brand.
2) If you make use of slogans, then make sure they appear on both your online and offline marketing.
3) make sure that all your offline marketing promotes your online presence. Business Cards, brochures, car signage, building signage, even your clothing can all have your web address incorporated into them with very little effort.
4) Target the same customers. If you are running an online campaign such as Pay per click and it is targeted at a certain demographic, then find an offline way to target that same demographic, this will reinforce your brand in their mind.
5) Plan: All marketing should be planned rather than ad hoc (for more information on why look here). Planning will help you avoid spending money on things that could have been better if only we had thought about that before we started. Planning will also ensure your online and offline marketing work to compliment each other.
If you need more information or help with your marketing send us an e-mail or give us a call 0508 20 10 20
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