Network Marketing

Network Marketing

Network Marketing is traditionally a form of marketing to clients that relies on a persons or a businesses contacts. Think companies such as Tupperware,  Herbalife or Amway, where a salesperson holds a party at your house selling to your friends and acquaintances  (or your network!!!).

Network marketing is an idea that can easily be applied to your business, there are many ways to network your business, Facebook and Linked In are two ways of using online networking, whilst most local business associations have networking meetings if you wish to join them or the local chamber of Commerce will arrange networking events on a regular basis

When I think about network marketing for business, I always consider the following questions

Is the network of contacts you have working for you??

Will they  possibly buy from you?

Are they willing to recommend your products and services to others?

If you have a networking list that includes people who tick these boxes then your network will be an invaluable asset to your business an alpha networking list.

If however your network consists of 100’s of contact details of people you have met, who have no interest in buying your service or product then you have a beta networking list and you should question the value of this network.

I believe it is better to have a network of 10 people who will actively promote you than it is to have a network of 200 people who don’t understand what you do.

Whilst attending networking meetings such as speed networking meetings may seem a good idea, you should consider that everyone there is probably more interested in selling you something than listening to what your offer is!! If you do not meet alpha people to add to your network then you could probably find something better to do with your time.

Like many things in life – Network marketing is more about quality than quantity