Target Marketing – A Marketing Tip from Marketing Dan

Target Marketing

This is probably my most repeated marketing tip around the office

Target Marketing is the art of getting your message where it will be seen by a relevant audience.

(target is also what you are when you are rung by salesmen saying they will get your message in front of Thousands of people)

If you are selling pork sausage and someone says they will get your message in front of 1,000,000 prospects a day it sounds a good deal, but its not such a good deal when you find out the advertising is being seen mostly in Israel.

A bit of an extreme example but we have clients ringing to tell us they have a great offer from XYZ to put their ad in XYZ’s publication, often they will reconsider when we point out their target market is not XYZ.

So – before spending money on advertising always think targeting –

or even easier get Assist Marketing to think about the targeting for you