Networking
An effective networking plan is an ideal way to find new clients for your business.
Like most things in marketing, it is important to get the most out of your networking efforts, after all you are putting in the time and effort so you need to see a return on your investment.
A good way to start networking if you are not sure how is to join a networking group. There are many kinds of networking groups, local business associations often have them and there are any number of networking groups that you can find with a quick Google search.
When you go to your first networking meeting remember the old adage – You only get one chance to create a good first impression. So go along prepared, dressed for the occasion, with some business cards and some information about the products or services you offer.
If you feel nervous about meeting people remember the people you are meeting in the networking group are interested to meet you as they may have a product or service that you require!! Also remember if it is an evening meeting not to drink too much to relax as you do not want your new contacts to remember you for the wrong reasons.
If you really can’t bring yourself to attend networking meetings – you are not alone in this there are many people who find the idea off putting, then consider social networking. Linked In is probably the best known and can be a good place to start. Once again a simple Google search will show you a great variety of Social Networking sites. There are many groups on Facebook that you may find worthwhile joining, although some people find themselves distracted by all the comment that is going on so it pays to give yourself a time limit, and always remember that you must get a return on the time you are investing or it is not worthwhile.
Networking
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