Marketing ROI – A Marketing Tip from Marketing Dan

Marketing ROI

The importance of measuring the ROI – (the return on investment) you are getting on your marketing investment is very important.

As you will remember – we have discussed in previous marketing tips.

The traditional method of measuring the marketing result by “having a gut feeling it has worked” is no longer acceptable.

Measurement needs to be more scientific if it is to be useful.

I have found the following video from the New Zealand Herald where a research professor in marketing discusses the issue (amongst other stuff).

http://www.nzherald.co.nz/business/news/video.cfm?c_id=1503079&gal_cid=85&gallery_id=143401

Hopefully it will be 10 minutes well spent when you are considering your upcoming marketing.

If you need some help with your ROI or any other aspect of you marketing please do not hesitate to contact us here at Assist Marketing.

Or Call us freephone: 0508 20 10 20