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We have clients with different needs and different budgets and we will tailor a marketing plan to fit with your needs and to your budget.

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If you need assistance with a particular marketing service or project, please feel free to contact us and we will get one of our experts in the field you need to see what we can do to help you with your project.

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Marketing Tips

We have random marketing tips in our blog which is regularly updated by Marketing Dan.  Feel free to browse through these at your leisure and hopefully you will find them of some use. They are all available below.Marketing Help from Marketing Dan
In addition to the marketing tips you can download our free e-book Marketing Basics (also written by Dan) which offers some helpful insights and ways around the marketing world. You can go and download the book if you click here.
We hope the tips and free advice will help answer your marketing questions, if you find you still need some marketing advice then do not hesitate to give us a call toll free

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Checkout our marketing Blog By Marketing Dan

Adwords Campaign Cost

How much will a Google adwords campaign cost me   This is a question we hear quite a lot of times, unfortunately there is not a one size fits all answer that we can give as there are a few variables that need to be taken into consideration. Frustratingly for all concerned our most common reply to the question is “well that depends” Adwords works similar to an auction site but with one main difference, they take into consideration not only how much money you have to spend on your cost per bid but also your Quality score to decide your ad rank. (Your ad rank is the position you are sitting on the Google advertising display when someone makes an enquiry using your key word) So the actual make up of the ad ranking is decided by search engines using the equation CPC amount x Quality score = Your Ad Rank Basically your quality score is based on how well the search engine perceives your advert to be relevant to the person who is searching Your Quality score is affected by a number of things 1) The expected click through rate of your ad: Based partly on your adverts historical clicks and impressions 2) The click through rate achieved by your display URL 3) the relevance of your advert text to what the person is searching for 4) How successful your account has performed in the geographic region you are targetting 5) How well your ads perform on different devices (i.e mobile and desktop) All these items are rated in differing proportions to give a quality score of... read more

E-Mail Newsletters why and how?

E mail Newsletters When we have our first meeting with new clients who want to improve their marketing, our focus is usually – are you staying in contact with your existing customers? It is quite surprising that often the answer is no, even worse some people do not have a database of their clients so that they can stay in touch with them. So the first recommendation to these people is get yourself a database. if you have sold somebody something then you should easily be able to get their contact details, then enter them into your database and use the information in the database to market to them. The easiest and most cost effective method of communicating and keeping in contact with people on your database is by using e-mail newsletters. You can put together an e-mail newsletter campaign yourself quite easily, there are a number of free systems widely available or if you would like to have your own personalised e-mail client then you should investigate the Assist Marketing option here. Our system allows you to personalise your newsletter e-mails with your logo and tag lines, the system will show you reports of who you sent the e-mails to, who opened them and what action the recipient took on opening the e-mail newsletters. Better still we set the whole thing up for you, for a surprisingly small fee. The system will generate a report for you showing all these To give you some idea of the averages you should expect from your e-mail marketing when you start. The average open rate for an e-mail marketing campaign is 23%... read more

Marketing Genius – one example

An example of Marketing Genius Lying in bed over the weekend listening to the rain beating down on the roof and hearing the local stream turning into a raging torrent, my mind turned to things marketing, as it does, and I thought about the marketing genius behind the successful introduction of something that is not actually needed (particularly here in New Zealand) but is a product that has increased its marketing share every year since its inception – bottled water. Now I can see the point of bottled water if I am trekking through the Australian desert or am looking for something refreshing to drink in a country with little rainfall and no council supplied water system but am not so sure it is needed in New Zealand where the quality of water supply is the third highest in the world. Despite this the public of New Zealand spent around $65,000,000 on bottled water last year. Consider why? The average cost of a litre of water to your house supply is between 0.2 and 0.3 cents. So you can get the equivalent of a 750ml water bottle for about 1,000th of the cost. We complain about spending $2.00 on a litre of petrol (something that has been refined from crude oil and in a lot of cases shipped from the other side of the world) but happily part with $3.00 to purchase less than a litre of the stuff that comes out of the tap at the side of the petrol pump. So why is this possible, Marketing is the answer. We have been told that bottled water is... read more

Mobile Marketing

Mobile Marketing & Dinner Parties At a dinner party for an overseas visitor during the week it was interesting to see that 6 out of the 8 people present referred to their mobile device throughout the dinner, despite the fact the guest of honour from the UK had spent 36 hours travelling the 18500 kilometres to meet up with other people present. Ignoring the etiquette issues that using a phone during a dinner party raises, it did get me thinking about mobile marketing. At the risk of stating the obvious, mobile marketing is marketing to people using their mobile device, there are a wide variety of mobile devices interestingly (or not) Facebook report that their system is accessed by 7000 different types of mobile device each day. In New Zealand there are around 2,500,000 adults using their smartphone each day (at least 6 of them during dinner parties) and this expected to keep growing over the next year. Smartphone usage, as might be expected, is is highest amongst the 18 to 24 age group and lowest amongst the over 65’s where ownership is around 45%. It is reported that 100% of people with incomes over $150,000 per year have a smart phone (although there is bound to be an exception somewhere) Many Smartphone owners will also have some other form of mobile device as well such as an I pad or a tablet. The number of people who use their smartphones or other mobile device to access the internet also continues to rise. Mobile digital engagement from Mobile devices is now 51% whilst the traditional desktop engagement is down to 42%... read more

Facebook Advertising Campaign

How can I run a successful Facebook advertising campaign? A successful Facebook advertising campaign has many aspects to it. Here is a quickguide to the basics. For a successful Facebook advertising campaign, you will have to design the right message, that can find the people who want your products or services and finally you need to formulate a plan so that your advertisement is displayed at the right time. The first thing when you are creating a Facebook Advertising campaign, is to identify your goal. Facebook give you a number of options such as website visits increase your conversions boost your posts etc. It is important to make sure you make the correct Secondly you need to determine who is your target audience, Facebook gives you choices with regard to your target audience. You can choose the demographics of your audience, their locality and their behaviours The next step is to design your creative or the image that is going to promote your Facebook advertising campaign. It is important that your design meets the Facebook guidelines for images which state that there must be no more than 20% of the image containing text. The auto scanning that Facebook employ can sometimes mean that even though your image has less than 20% text the placement of the text means that more than 20% of the image has type or text in it, which will also result in your image being rejected. You should also be aware of the size of image that Facebook recommend (recommended Facebook sizes can be found here) Next you need to consider your copy or wording,... read more

Marketing Budget Spend

How much should my Marketing Budget Spend be? This is a question that is often asked by business owners and is definitely one that is always worth careful consideration Whilst most business owners know that you have to spend money to make money (speculate to accumulate) it is always a tricky thing to make a general statement because much depends on the different conditions that are found in each individual business. Whilst it is a given that you must invest in some form of marketing budget spend in order to raise awareness amongst potential and future customers the question still remains. One method is to have no marketing budget spend but to throw some money at advertising when sales are slow, this method is usually adopted when there is no marketing plan done and often takes the form of some kind of offering some kind of special deal which effectively reduces your margins on the sales. Some businesses have a form of marketing budget spend where they wait until someone approaches them with a great offer and then they advertise – “Only $2,000 to get your advert in front of our 25,000 readers”, often it is what the person who is offering these deals doesn’t tell you that is important (Actually we only print 5,000 of these items but they are all read by 5 people, we think, or we are offering this deal because we have to go to the market next week and the last lot of advertisers are not advertising this time.) So be careful when approached in this manner. There is a school of thought that... read more

The Rule of Seven

Rule of Seven What is the rule of seven? Today’s question comes from Trudi a client who wanted to know why I had never mentioned the “rule of seven” to her The rule of seven is one of the most basic and oldest ideas in marketing, but even though it is an old concept it doesn’t mean that the idea should be ignored. The rule of seven says that a prospective buyer will have to hear your marketing message 7 times before they actually get around to buying from you. This coincides with my often stated mantra that you need to be consistent in your message, we don’t actually call it the rule of seven, we say you must keep on letting people know that your product or service exists. So does rule of seven mean that after seven times you should stop sending your message? I would argue no, you need to continue your marketing efforts. The rule of seven doesn’t say you should stop after seven messages it merely states your prospect probably needs to hear your message more than once before they will buy from you. It could be argued you could call it the rule of five or six or eight. (I suspect it is called the rule of seven for the same reason the number seven is the favourite number of more people than any other number). Simply put this means that your marketing messages should be repetitive and consistent. Many people are very disappointed when they place an advert in a magazine and the result is disappointing, or they place a few ads... read more

Marketing Assistance from Assist Marketing

Marketing Assistance from Assist Marketing Most business owners know that they need to market their business. Some find they do not have the time to market their business properly and some do not have all the knowledge they need to fully market their company. A number of people have asked us how does your company help us with our marketing. Usually I will tell them about the various things we can do, online marketing, offline marketing and how we act as a marketing department for your company, just as a marketing department functions in larger companies. The main difference being we are not on site and as we are contracted to you rather than being an employee, you avoid a lot if the tiresome problems and expenses that can happen when you do have employees. Now I have got a video that helps explain the way we provide marketing assistance to our various clients, I was going to star in it myself but was dissuaded from this approach when it was explained to me – we do not really want to frighten children, just create an explainer video about our marketing assistance package!! You can see the result here       Anyway if you are interested in our marketing assistance package please fill in our enquiry form. We will be in touch very soon Don’t forget that you can ask us for marketing assistance for any marketing project you may have, for instance if you want your website updated or you want business cards or promotional items do not hesitate to give the friendly team at Assist Marketing a call, (Free... read more

SWOT Analysis

What is a SWOT Analysis A SWOT analysis (SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats) is a vary useful tool for understanding and decision-making for all sorts of situations in business and organisations. A SWOT analysis is an excellent tool to get you started on your marketing plan. There are a few ways to carry out your SWOT analysis and a quick search on the web will provide you with any number of pre made forms to guide you. However a simple way for the small business is to take an A4 piece of paper, draw one horizontal and one vertical line to divide it into 4 sections and put a heading on each section Strengths, Weaknesses, Opportunities, Threats. Now under each heading enter the appropriate information in a list. It is important when doing SWOT analysis to make sure you are not viewing your business with rose tinted glasses it should be a warts and all exercise. Whilst it is an exercise you can carry out yourself SWOT analysis is an excellent tools for groups or brainstorming sessions. Under Strengths you will list such things as any competitive advantage you may have, Experience in your workforce, Accreditation’s, Location, any unique selling points, Pricing advantages, Excellence in Processing, excellence in service and any other criteria you see as a strength in your business. Under Weaknesses you list the criteria that you consider to be the weaknesses in your company, often the criteria in Weaknesses can be the same criteria as I listed in Strengths, but you are lacking in these. For instance your workforce may be... read more

Google Mobile Search results

Google Mobile Search Results Google has announced that from the 21st April people searching from a mobile device (think tablet, smartphone or blackberry) will receive search engine results that place a higher priority on websites that are mobile friendly. Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices. You can view the full announcement, responses to the announcement and find out more at the Google webmaster central blog here. What this means for websites that are not responsive or mobile friendly is that they will appear below websites that are responsive or mobile friendly. Why should this concern you is that some 65% of searches on Google and other search engines are made from mobile devices. Having a website that is not mobile friendly means you will not appear in these searches until the sites that are mobile friendly or responsive have been listed. This in turn means you will be missing out on a great deal of potential customers or clients. So how can you find out if your website will be found on the new Google Mobile Search results page? Well you can go to the Google Webmasters blog address shown above, where  then click on the link to take you to the check page, enter your information and wait for them to tell you the answer. A much simpler method is to do... read more

Best way to Advertise

What is the best way to advertise in todays market then?? This question often comes from people who are unsure of who to believe in todays fast changing marketing market. Should we do on-line or offline is the usual refrain. I say why not do both, but not using traditional marketing in the way we have always done it. Marketing is not the same as was just 10 years ago,  the average consumer is now much more knowledgeable about products or services they are thinking of buying, they can actively research products and services and as such they can be much more demanding. Consumers can buy from around the world, using the internet so your competition is not just locally based anymore, personally I think this will eventually lead to a completely different way of retail from that which we have now, but that is not really today’s topic. It is likely you will be doing some form of traditional marketing even if it is only simple forms of traditional marketing such as your business cards, promotional clothing, signwriting on your car or building. Some forms of traditional marketing are dead and if you are still spending money on them then you are probably wasting it, Yellow Pages telephone directories fall into this category, I have personally dissuaded over 60 clients to pull their advertising from the Yellow pages and not one of them has seen a reduction in sales. The money you used to spend in directory or newspaper adverts should really be directed towards on line sales generation in todays climate. Consumers are becoming more active in... read more

The 4 Ps of Marketing

4 Ps Marketing 4 Ps marketing is a traditional marketing methodology that states there are 4 P’s of marketing, Product, Price, Place and Promotion, these were first identified in 1960 by a chap by the name of E Jerome McCarthy and have been in use ever since. Personally I believe you should consider 8 Ps when looking at your marketing mix Product, Price, Place, Promotion, Planning, Packaging, Position and People. Product You should look at your product as though you were an outsider. You have spent many months or even years developing your product and now you are ready to sell it. However you need to ask the critical questions, i.e. Is your current product or service, or mix of products and services, appropriate and suitable for the market and the customers of today? Are there competing products or services out there, if so what is the competitive advantage of your offering, if any. You must look at your product from the point of view of your prospective buyers, it doesn’t matter how good you think things are, if nobody wants to buy what you are offering you are wasting your time and money. Price There are many different pricing models to consider and whichever model you decide to go ahead with when you launch something you should always examine the prices of the products and services you are selling to make sure they are applicable in the current market. Sometimes you may find you need to lower your prices whilst at other times, it may be appropriate to raise your prices. Consider how airlines use their pricing to... read more
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