Leaflets
At one time or another most businesses have considered sending out leaflets to promote their offering.
For some the leaflets have proved to have a very worthwhile ROI (Return on Investment)
For others the results are less spectacular.
This is often due to a lack of planning of the leaflets campaign.
It is not just a matter of throwing words together giving them to a designer, adding pictures, then printing and giving them to a delivery boy.
You need to plan for your demographic. You need a design that attracts the recipient, but does not detract from your message.
You need to consider a call to action to ensure your leaflet attracts a good response.
Consideration needs to be given to where the leaflets are being delivered, the demographics of the area you are targeting is most important.
Finally you should decide on what is the best time to drop your leaflets, it is easy for a small leaflet to be lost in the mass of advertising material that can hit your mailbox from the national chains.
If you are considering leaflets then maybe send me an e-mail, one of our team will call to discuss your needs and see if we can help
Leaflets
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