Experts in Marketing?

  Experts in Marketing

The problem you find with many experts (not just experts in marketing) is that they are never wrong.

To be clear, they are  wrong but they won’t admit it. not even to themselves

Experts in Marketing are no different.

Beware the expert who tells you adopting his or her idea will make your business fly, if their idea was that good why aren’t they keeping it to themselves and making all the money.

No expert worth anything would dream of making a diagnosis of any business without a full evaluation, however, how many times are you told by these so called experts that their solution is the answer to all your problems. (the current fads appear to be SEO experts and PPC experts, both very useful in their own way but unlikely to be the answer to all your marketing problems.)

You will often find that once they have your money and the results are less than you expected – then it is your fault for not following the experts plan exactly or you should have spent a bit more (with them) if you really wanted better results!! (Quite dishonest really but it is surprising how many people invest in these things)

Other experts have Phd in this and diplomas in that but no experience, this lack of experience doesn’t stop them from telling you where you are going wrong though!!

That is why before starting out on any marketing exercise you should evaluate what you want to achieve from the marketing and measure how much of the proposed result you actually achieve.

This doesn’t mean all experts are dishonest, some will have your interests at heart, and you can usually tell those, as they are not promising to take you to a place where they have pre-determined you should be.

Instead they will try to find out where you are and what you hope to achieve, then work with you to see where you can both go.

So basically an Expert without an Evaluation is probably going to cost you money in the long run

Assist Marketing Managed marketing plans are a way to avoid going down one expert path after another, we will provide a full evaluation of your business, your market and where you want to be, devise a marketing plan for your approval, then we will ensure the marketing is carried out as proscribed and on time, reporting back to you on the results.

 

Another way to spot a phony expert is to count how many times they’ll admit they don’t know the answer to something.

Often their ego forbids them to admit they don’t know something

Which is why you get people with no training, knowledge, or experience of a subject making the most alarming pronouncements about it.

Listen to them at your peril.