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Despite the amount of Spam and scam e-mails that clutter our in boxes a well devised and thought out e-mail marketing campaign can still be be one of the most cost effective marketing tools in your toolbox
It is estimated that around 50% of people who have a mobile device access their e-mails from it, so it is worth remembering that your e-mail marketing should be mobile friendly as well as desk top friendly.
e-mail marketing is not something you should do just because it is easy, like all marketing, email marketing needs to be planned, measured and assessed for effectiveness. If it is done well e-mail marketing will engage your clients, enhance their loyalty to your brand and make it more likely they will buy from you when they are next needing to purchase your product or service.
e-mail marketing is easy to customise and integrate into your other marketing endeavours, depending on the complexity of your database and the skill of the person devising the campaign, email marketing messages can range from simple to very complex. Emails can be personalised to include the name, address and preferences of the recipient.
Email marketing is an inexpensive exercise, you can sign up to the Assist Marketing do it yourself e-mail marketing site here this will enable you to use our pre-designed e-mail templates and send any number of e-mails for just a few cents each. There is no charge for using our service until you send the e-mail.
you can ask us to sort out an e-mail campaign for you, we will design and adapt the e-mail to your requirements, we can measure your response rates for you and prepare reports for you.
Simply call us or send us an e-mail for a prompt reply.
To sum up whilst email marketing may be a common tactic, it remains an important one. It’s relatively easy to get started with email marketing, but if you do find you are too busy to handle it yourself get in touch and we will show you how effective and cost effective a campaign can be.
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