E mail Newsletters

When we have our first meeting with new clients who want to improve their marketing, our focus is usually – are you staying in contact with your existing customers? It is quite surprising that often the answer is no, even worse some people do not have a database of their clients so that they can stay in touch with them. So the first recommendation to these people is get yourself a database. if you have sold somebody something then you should easily be able to get their contact details, then enter them into your database and use the information in the database to market to them.

The easiest and most cost effective method of communicating and keeping in contact with people on your database is by using e-mail newsletters.

You can put together an e-mail newsletter campaign yourself quite easily, there are a number of free systems widely available or if you would like to have your own personalised e-mail client then you should investigate the Assist Marketing option here.

Our system allows you to personalise your newsletter e-mails with your logo and tag lines, the system will show you reports of who you sent the e-mails to, who opened them and what action the recipient took on opening the e-mail newsletters. Better still we set the whole thing up for you, for a surprisingly small fee.

The system will generate a report for you showing all these

To give you some idea of the averages you should expect from your e-mail marketing when you start.

The average open rate for an e-mail marketing campaign is 23% (according to an e-mail marketing Benchmarking Survey 2015)

The average click through rate is 3.26% (Click through rate is people clicking a link on your e-mail newsletter and going to where the link is aimed on your website or Landing Page). Put this another way. If you have an e-mail database of just 1,000 people and you send them all an offer which makes you $50, then for an outlay of around $10.00 on an e-mail program and an hour or so of your time you could easily generate $1,600.

When you consider these figures it is not hard to see why e-mail marketing can be one of the best forms of marketing you can undertake.

The average unsubscribe rate is around the 0.5% mark

You should measure the success of your e-mail newsletters campaigns with these figures in mind, They are an average so you should not be to despondent if you slightly below or above these figures.

If you need help with your database or your e-mail newsletter marketing you can always contact the guys  here at Assist Marketing and they will be more than happy to help you in the right direction, we can even run your e-mail marketing for you, this means all you have to do is approve the copy we send to you, and we will handle all the copywriting, and image placement as well as sending you a report of your results