Database Managment

Database Management

The idea of database management seems a practice that is relatively new but in fact databases are an older idea than most people realise.

Many Businesses and government departments have used paper based databases for storing information since they began collecting information. However by the 1960s, these started to be replaced by simple electronic devices using simple databases. During the 1970s, the relationship database model was developed, and this technology has been refined and developed during the interim period. Today there are any number of database management solutions available in the market.

However Database Management is all about keeping your database up to date and using the information that it can contain to assist your marketing.

A well designed database management system will allow you to segment your clients, as it will contain details about their buying habits, their personal likes and dislikes, important dates and personal information. (Database management is at the heart of many of the “invasions of privacy” cases that are often in the news as large organisations and government departments use social media to gain more insight into their clients behaviour)

Whilst this amount of information is good for large organisations, your database management system should at the very least, have your clients name, company, position, telephone number, e-mail adress and what they have bought or enquired about, you can even use a spreadsheet if you are just starting out and cannot afford something else.

Whatever you use it is recommended that you keep your database up to date by spending some time on it at least weekly.

Of course all the data in the world is not very useful if you do not use it to help your marketing!!

Assist marketing have the expertise to help with your marketing.

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