by Marketing Dan | 14 Jul 2015 | Website design
Why is my website not working? Todays question came in from an on line enquiry (you can find the form here) Suppressing my natural instinct to say its because it wasn’t built by us, I thought this would be a good topic to discuss in a blog. There are a number of considerations if you find yourself saying why is my website not working, we will discuss the most common problems we find. 1) Firstly, are you getting traffic to your website?? If nobody is visiting your site then it is not a website problem as such but a search problem you are having. A different topic, for today we are discussing what is happening if you are getting visitors to your e-commerce site, but they are not buying from you. 2) Secondly, are you getting the right traffic to your site?? Are you sure the people visiting your shoe site are looking for shoes?? If you are getting a lot of visits from people looking for slippers but you don’t sell them, you are not getting what is called qualified traffic. 3) Thirdly think about your purchasing behaviour when shopping on line. What is it that stops you buying?? Does your site contain your pet hates – they are probably not unique to you . Research shows that 57% of shoppers abandon a site if they have to wait more than three seconds for it to load. Around 85% of shoppers read online reviews before using local businesses. And 41% abandon an online shopping cart because of hidden charges at checkout. 4) Can your visitor find what they...
by Marketing Dan | 4 May 2015 | Website design
Mobile Friendly Website A Mobile friendly website is now more important than ever, the change to the Google search algorithm* means that websites that are not mobile friendly will probably not show up in search engine results, when the person is searching from a mobile device. This is of concern to you as there are upwards of 60% of searches made from mobile devices at the present time, so if your website is not mobile friendly then you will be missing out on these searches. *This is what Google have to say about search algorithm You want the answer, not trillions of webpages. Algorithms are computer programs that look for clues to give you back exactly what you want. For a typical query, there are thousands, if not millions, of webpages with helpful information. Algorithms are the computer processes and formulas that take your questions and turn them into answers. Today Google’s algorithms rely on more than 200 unique signals or “clues” that make it possible to guess what you might really be looking for. These signals include things like the terms on websites, the freshness of content, your region and PageRank. If you are not sure if you have a mobile friendly website or not then there are 2 things you can do either send me an e-mail with your website address in the message and I will let you know whether or not it is mobile friendly or if you would prefer you can enter your website details at the Google mobile friendly website test page by clicking here. When you get to the page enter your URL in...
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