How can I market my new business when I have no money

How can I market my business when I have no money?? A question from a lady I was introduced to at the local pub, when she heard I work in Marketing. Avoiding the temptation to explain we don’t work for nothing (just feels like at times) I promised to write a blog post on the subject as long as she signs up to my newsletters. So here we go 6 ideas that cost nothing and 5 that cost very little Ideas that cost nothing only time. 1) talk to people in your immediate circle about the products and/or service you are offering. 2) Give your product or service free to people who may influence other people. For instance if you offer a dog walking service, find someone who has a lot of people working for them who needs the service and offer to walk their dog free in exchange for a sign at their place of work. 3) Set yourself up with a website – theres a number of free website builders around, one I like is freewebsitebuilder.co.nz. (bear in mind that your free website will not compete in the search engines with people who have paid to have their site built by a professional, but it will be better than no web presence at all) 4) Put your business on as many free directory listings as you can find. (Prepare for the onslaught of salespeople from these directories telling you how much you will benefit by using their paid service – when you can afford to pay these people, drop us a line at assistmarketing.co.nz to find out...

Letterbox Advertising

Should I invest in a Letterbox Advertising drop?? This weeks question comes from one of our clients – we have been doing their on-line marketing for a while now and they now have some cash to further invest in their marketing budget. Letterbox Advertising drops have many claims made for them but in my experience you need to do more than one, you should plan to send at least fortnightly for at least 2 months (that’s four drops that more or less say the same thing). What will the response to my letterbox advertising be? Now this where things get interesting, many companies in the industry will claim a 5 to 8% return on a mailbox campaign which means between 500 and 800 responses to your leaflet if you send out 10,000. What these companies do not promote is the fact this result may come from a “campaign” which as described above is actually 40,000 leaflets sent to 10,000 addresses which is a return of 1.2 to 2% which is much more in line with what we have experienced in the past. What about the people who have no advertising material on their letterboxes? Well these people are not interested in having offers put to them and it is likely if they have gone to the trouble of putting a note to that effect on their letterbox then they would have put the leaflet straight into their recycling so they are doing you a favour by saving you money. Can I deliver my leaflets myself? Yes you can, deliver your campaign, however if you haven’t done it before be prepared for...

Retention Marketing

What is Retention Marketing This week I have been asked about retention marketing. Retention Marketing For those of you who are unsure is summed up with the phrase “marketing strategies that are devised to increase the engagement, brand support, and loyalty to one company or product.” There are many ways of saying this – loyalty marketing has something to do with it, customer satisfaction marketing, client enhancement, but in the end it all comes down to the old saying – try to keep the customer satisfied. So how do we go about Retention Marketing or keeping the customer satisfied. It is important to realise there are more than one type of client when it comes to Loyalty to your brand or product. There are people who will show no loyalty to any company, You will have dealt with these, beat you up on price, want a discount because they weren’t in when you delivered the product, can quote you the competitors price to the cent, it doesn’t matter what you do with this section of your market they will only buy on price, regardless of service and quality (although they will be the first on Social Media complaining about you) so it is best to accept they are like that and move on. Don’t waste your valuable time and resources trying to generate their loyalty. So what steps can we take to ensure customer retention amongst the remaining decent citizens who may buy from us. 1) When you make the first sale, re-inforce in the clients mind they have made the right decision, just a small thank you note...

Tuesday – 10 reasons to love your marketing

10 Reasons to love your marketing on a Tuesday (or any other day really) Can you give me 10 reasons why I should market my business? a question asked by who I thought was a potential client I rang last week. I offered my opinion that time there was one main reason and that is because you want to grow or consolidate your business, but at the same time time came up with the list below. However my potential client told me he did not want to grow any more, and was not interested in keeping in contact with his current clients. Could it be he is suffering from marketing overload – “Marketing Overload” is the state of mind you find yourself in when you answer the 7th or 8th call of the day promising to get you to the top of Google Search engines – even though you are already there. (n.b. If you are not there you better contact us to find out how you can be)           Anyway here are the 10 reasons to love your marketing that I thought of 1) Marketing is important – most successful businesses market themselves, even the biggest such as Google, McDonalds or Coca Cola are still marketing. 2) Big companies don’t continue to market themselves because they want to keep their marketing department employed, they do it because when they stop their sales fall 3) Marketing can Grow Your Business So it follows that if marketing can help these big companies increase their sales, then it should help you increase your sales. 4) Think about this...

Marketing to different cultures

Marketing to Different Cultures The advent of the Chinese New Year got me to thinking about marketing to different cultures and the mistakes that can be made if you are not vigilant about your marketing strategy. It may surprise our overseas readers to find out that there have been any number of Australian companies that have launched in New Zealand adopted the same marketing strategy as they did in Australia and failed, conversely there have been well documented failures in the Australian market for New Zealand companies who assumed that their successful New Zealand marketing strategy must work in Australia. So if two countries that share the same language and to all intents at least similar lifestyles can be a disaster from a marketing perspective, then your strategy when marketing to other cultures needs even more thought than you give to your usual marketing. What about marketing to different cultures in my country? You should certainly give some thought to the cultural mix of the city where your business is based, for instance Auckland has a very diverse population. Whilst the 2013 census figures show there are 1.4 million people living in the Auckland region and  307,000 of these people are “Asian”, I would suggest you look further at this demographic when working out your marketing. In fact the Asian demographic has at least 12 cultures within it. Chinese, Indian, Thai, Malay, Filipino, Korean, Japanese, Vietnamese, Indonesian, Afghani, Sri Lankan, Pakistani, (and my apologies to those who I have missed out) The point of this is that if you were marketing to China then you would go about it differently to...

SEO is it a Racket??

SEO is it a racket?? this is a question that was posed recently and one that is worth some consideration. We are a marketing company that carries out SEO on behalf of some of our clients, we have our own SEO for the phrase marketing help and it is usual for us to be in the top 2 in the organic search results for this phrase. However this does not prevent us fielding calls at least 3 times a week from overseas companies promising to make us top of Google search results, not to mention the untold e-mails we receive promising much the same thing. As there is with any product or service there is always the snake oil salesmen who will promise much and deliver little, in our experience these fall in to 2 categories. Overseas callers – once you have paid them they lose interest and you are lucky if you get any any results let alone top of Google Unfortunately, many large NZ companies run campaigns to get your website to the top of Google, these companies, some of who used to produce such things as directories, which are now defunct, and so they have moved their sales force onto locking you into SEO and Pay per click contracts you can’t get out of. from this point of view then the answer to the question SEO is it a racket is yes at times it is. However if you can get someone to perform your SEO that will sit with you and explain the ins and outs of what they are going to do for your website...