Adwords Campaign Cost

by | 30 Oct 2015 | Business Setup Tips, Established Business Tips, PPC Campaigns

How much will a Google adwords campaign cost me   This is a question we hear quite a lot of times, unfortunately there is not a one size fits all answer that we can give as there are a few variables that need to be taken into consideration. Frustratingly for all concerned our most common reply to the question is “well that depends” Adwords works similar to an auction site but with one main difference, they take into consideration not only how much money you have to spend on your cost per bid but also your Quality score to decide your ad rank. (Your ad rank is the position you are sitting on the Google advertising display when someone makes an enquiry using your key word) So the actual make up of the ad ranking is decided by search engines using the equation CPC amount x Quality score = Your Ad Rank Basically your quality score is based on how well the search engine perceives your advert to be relevant to the person who is searching Your Quality score is affected by a number of things 1) The expected click through rate of your ad: Based partly on your adverts historical clicks and impressions 2) The click through rate achieved by your display URL 3) the relevance of your advert text to what the person is searching for 4) How successful your account has performed in the geographic region you are targetting 5) How well your ads perform on different devices (i.e mobile and desktop) All these items are rated in differing proportions to give a quality score of...