E-Mail Newsletters why and how?

by | 24 Sep 2015 | Email marketing, Marketing Tips

E mail Newsletters When we have our first meeting with new clients who want to improve their marketing, our focus is usually – are you staying in contact with your existing customers? It is quite surprising that often the answer is no, even worse some people do not have a database of their clients so that they can stay in touch with them. So the first recommendation to these people is get yourself a database. if you have sold somebody something then you should easily be able to get their contact details, then enter them into your database and use the information in the database to market to them. The easiest and most cost effective method of communicating and keeping in contact with people on your database is by using e-mail newsletters. You can put together an e-mail newsletter campaign yourself quite easily, there are a number of free systems widely available or if you would like to have your own personalised e-mail client then you should investigate the Assist Marketing option here. Our system allows you to personalise your newsletter e-mails with your logo and tag lines, the system will show you reports of who you sent the e-mails to, who opened them and what action the recipient took on opening the e-mail newsletters. Better still we set the whole thing up for you, for a surprisingly small fee. The system will generate a report for you showing all these To give you some idea of the averages you should expect from your e-mail marketing when you start. The average open rate for an e-mail marketing campaign is 23%...