Marketing Ideas, How to get started

Marketing ideas – Lets get Started  So thats the first month of the new year over, so we can stop calling it the new year now, its 2016 (and its 8.3% over) If your are still procrastinating about your marketing ideas (and that would make you one of the 60% of small business owners who do) then here are a couple of ideas to get you started on your marketing plan for the year 1. Who is your ideal target customer make a list of the things that make your ideal customer, for instance your ideal customer is the one who a) understands that in order for me to provide them with a great service they need to pay me b) is within 15 kilometers of my business c) Pays their bills on the date requested d) requires the service I am offering on a regular basis There are a number of other things that you may put into your list, just about anything you can think of that makes them ideal. Then make a list of the clients who you currently have that meet this criteria (or most of them). Consider how you got these people as a client and then identify ways to market yourself to a similar group of people Consider the clients you have that don’t meet any of your ideal target client criterai and put their price up!! (If they go away you will probably find you haven’t lost much) Understanding whom you are selling to (and who you aren’t) is critically important – it can save you a lot of time and energy and...

Adwords Campaign Cost

How much will a Google adwords campaign cost me   This is a question we hear quite a lot of times, unfortunately there is not a one size fits all answer that we can give as there are a few variables that need to be taken into consideration. Frustratingly for all concerned our most common reply to the question is “well that depends” Adwords works similar to an auction site but with one main difference, they take into consideration not only how much money you have to spend on your cost per bid but also your Quality score to decide your ad rank. (Your ad rank is the position you are sitting on the Google advertising display when someone makes an enquiry using your key word) So the actual make up of the ad ranking is decided by search engines using the equation CPC amount x Quality score = Your Ad Rank Basically your quality score is based on how well the search engine perceives your advert to be relevant to the person who is searching Your Quality score is affected by a number of things 1) The expected click through rate of your ad: Based partly on your adverts historical clicks and impressions 2) The click through rate achieved by your display URL 3) the relevance of your advert text to what the person is searching for 4) How successful your account has performed in the geographic region you are targetting 5) How well your ads perform on different devices (i.e mobile and desktop) All these items are rated in differing proportions to give a quality score of...

E-Mail Newsletters why and how?

E mail Newsletters When we have our first meeting with new clients who want to improve their marketing, our focus is usually – are you staying in contact with your existing customers? It is quite surprising that often the answer is no, even worse some people do not have a database of their clients so that they can stay in touch with them. So the first recommendation to these people is get yourself a database. if you have sold somebody something then you should easily be able to get their contact details, then enter them into your database and use the information in the database to market to them. The easiest and most cost effective method of communicating and keeping in contact with people on your database is by using e-mail newsletters. You can put together an e-mail newsletter campaign yourself quite easily, there are a number of free systems widely available or if you would like to have your own personalised e-mail client then you should investigate the Assist Marketing option here. Our system allows you to personalise your newsletter e-mails with your logo and tag lines, the system will show you reports of who you sent the e-mails to, who opened them and what action the recipient took on opening the e-mail newsletters. Better still we set the whole thing up for you, for a surprisingly small fee. The system will generate a report for you showing all these To give you some idea of the averages you should expect from your e-mail marketing when you start. The average open rate for an e-mail marketing campaign is 23%...

Marketing Genius – one example

An example of Marketing Genius Lying in bed over the weekend listening to the rain beating down on the roof and hearing the local stream turning into a raging torrent, my mind turned to things marketing, as it does, and I thought about the marketing genius behind the successful introduction of something that is not actually needed (particularly here in New Zealand) but is a product that has increased its marketing share every year since its inception – bottled water. Now I can see the point of bottled water if I am trekking through the Australian desert or am looking for something refreshing to drink in a country with little rainfall and no council supplied water system but am not so sure it is needed in New Zealand where the quality of water supply is the third highest in the world. Despite this the public of New Zealand spent around $65,000,000 on bottled water last year. Consider why? The average cost of a litre of water to your house supply is between 0.2 and 0.3 cents. So you can get the equivalent of a 750ml water bottle for about 1,000th of the cost. We complain about spending $2.00 on a litre of petrol (something that has been refined from crude oil and in a lot of cases shipped from the other side of the world) but happily part with $3.00 to purchase less than a litre of the stuff that comes out of the tap at the side of the petrol pump. So why is this possible, Marketing is the answer. We have been told that bottled water is...

Mobile Marketing

Mobile Marketing & Dinner Parties At a dinner party for an overseas visitor during the week it was interesting to see that 6 out of the 8 people present referred to their mobile device throughout the dinner, despite the fact the guest of honour from the UK had spent 36 hours travelling the 18500 kilometres to meet up with other people present. Ignoring the etiquette issues that using a phone during a dinner party raises, it did get me thinking about mobile marketing. At the risk of stating the obvious, mobile marketing is marketing to people using their mobile device, there are a wide variety of mobile devices interestingly (or not) Facebook report that their system is accessed by 7000 different types of mobile device each day. In New Zealand there are around 2,500,000 adults using their smartphone each day (at least 6 of them during dinner parties) and this expected to keep growing over the next year. Smartphone usage, as might be expected, is is highest amongst the 18 to 24 age group and lowest amongst the over 65’s where ownership is around 45%. It is reported that 100% of people with incomes over $150,000 per year have a smart phone (although there is bound to be an exception somewhere) Many Smartphone owners will also have some other form of mobile device as well such as an I pad or a tablet. The number of people who use their smartphones or other mobile device to access the internet also continues to rise. Mobile digital engagement from Mobile devices is now 51% whilst the traditional desktop engagement is down to 42%...