by Marketing Dan | 21 Jul 2016 | Marketing Tips
How can I market my business when I have no money?? A question from a lady I was introduced to at the local pub, when she heard I work in Marketing. Avoiding the temptation to explain we don’t work for nothing (just feels like at times) I promised to write a blog post on the subject as long as she signs up to my newsletters. So here we go 6 ideas that cost nothing and 5 that cost very little Ideas that cost nothing only time. 1) talk to people in your immediate circle about the products and/or service you are offering. 2) Give your product or service free to people who may influence other people. For instance if you offer a dog walking service, find someone who has a lot of people working for them who needs the service and offer to walk their dog free in exchange for a sign at their place of work. 3) Set yourself up with a website – theres a number of free website builders around, one I like is freewebsitebuilder.co.nz. (bear in mind that your free website will not compete in the search engines with people who have paid to have their site built by a professional, but it will be better than no web presence at all) 4) Put your business on as many free directory listings as you can find. (Prepare for the onslaught of salespeople from these directories telling you how much you will benefit by using their paid service – when you can afford to pay these people, drop us a line at assistmarketing.co.nz to find out...
by Marketing Dan | 5 Jul 2016 | Marketing Tips
Should I invest in a Letterbox Advertising drop?? This weeks question comes from one of our clients – we have been doing their on-line marketing for a while now and they now have some cash to further invest in their marketing budget. Letterbox Advertising drops have many claims made for them but in my experience you need to do more than one, you should plan to send at least fortnightly for at least 2 months (that’s four drops that more or less say the same thing). What will the response to my letterbox advertising be? Now this where things get interesting, many companies in the industry will claim a 5 to 8% return on a mailbox campaign which means between 500 and 800 responses to your leaflet if you send out 10,000. What these companies do not promote is the fact this result may come from a “campaign” which as described above is actually 40,000 leaflets sent to 10,000 addresses which is a return of 1.2 to 2% which is much more in line with what we have experienced in the past. What about the people who have no advertising material on their letterboxes? Well these people are not interested in having offers put to them and it is likely if they have gone to the trouble of putting a note to that effect on their letterbox then they would have put the leaflet straight into their recycling so they are doing you a favour by saving you money. Can I deliver my leaflets myself? Yes you can, deliver your campaign, however if you haven’t done it before be prepared for...
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