Retention Marketing

by | 26 May 2016 | Marketing Tips

What is Retention Marketing This week I have been asked about retention marketing. Retention Marketing For those of you who are unsure is summed up with the phrase “marketing strategies that are devised to increase the engagement, brand support, and loyalty to one company or product.” There are many ways of saying this – loyalty marketing has something to do with it, customer satisfaction marketing, client enhancement, but in the end it all comes down to the old saying – try to keep the customer satisfied. So how do we go about Retention Marketing or keeping the customer satisfied. It is important to realise there are more than one type of client when it comes to Loyalty to your brand or product. There are people who will show no loyalty to any company, You will have dealt with these, beat you up on price, want a discount because they weren’t in when you delivered the product, can quote you the competitors price to the cent, it doesn’t matter what you do with this section of your market they will only buy on price, regardless of service and quality (although they will be the first on Social Media complaining about you) so it is best to accept they are like that and move on. Don’t waste your valuable time and resources trying to generate their loyalty. So what steps can we take to ensure customer retention amongst the remaining decent citizens who may buy from us. 1) When you make the first sale, re-inforce in the clients mind they have made the right decision, just a small thank you note...