SEO is it a Racket??

by | 4 Feb 2016 | Marketing Tips

SEO is it a racket?? this is a question that was posed recently and one that is worth some consideration. We are a marketing company that carries out SEO on behalf of some of our clients, we have our own SEO for the phrase marketing help and it is usual for us to be in the top 2 in the organic search results for this phrase. However this does not prevent us fielding calls at least 3 times a week from overseas companies promising to make us top of Google search results, not to mention the untold e-mails we receive promising much the same thing. As there is with any product or service there is always the snake oil salesmen who will promise much and deliver little, in our experience these fall in to 2 categories. Overseas callers – once you have paid them they lose interest and you are lucky if you get any any results let alone top of Google Unfortunately, many large NZ companies run campaigns to get your website to the top of Google, these companies, some of who used to produce such things as directories, which are now defunct, and so they have moved their sales force onto locking you into SEO and Pay per click contracts you can’t get out of. from this point of view then the answer to the question SEO is it a racket is yes at times it is. However if you can get someone to perform your SEO that will sit with you and explain the ins and outs of what they are going to do for your website...