by Marketing Dan | 29 Jan 2016 | Business Setup Tips, Established Business Tips, Marketing Tips
Marketing ideas – Lets get Started So thats the first month of the new year over, so we can stop calling it the new year now, its 2016 (and its 8.3% over) If your are still procrastinating about your marketing ideas (and that would make you one of the 60% of small business owners who do) then here are a couple of ideas to get you started on your marketing plan for the year 1. Who is your ideal target customer make a list of the things that make your ideal customer, for instance your ideal customer is the one who a) understands that in order for me to provide them with a great service they need to pay me b) is within 15 kilometers of my business c) Pays their bills on the date requested d) requires the service I am offering on a regular basis There are a number of other things that you may put into your list, just about anything you can think of that makes them ideal. Then make a list of the clients who you currently have that meet this criteria (or most of them). Consider how you got these people as a client and then identify ways to market yourself to a similar group of people Consider the clients you have that don’t meet any of your ideal target client criterai and put their price up!! (If they go away you will probably find you haven’t lost much) Understanding whom you are selling to (and who you aren’t) is critically important – it can save you a lot of time and energy and...
by Marketing Dan | 16 Jan 2016 | Marketing Tips
Hybrid Marketing Hybrid Marketing is a comparatively new term to the world of marketing, and is often referred to as integrated marketing, if you consider your website and your printed promotional material, they do not appear to have a lot in common so you will find yourself dealing with a website designer, a hosting company, a print designer, a printer and a distribution company, just to carry out 2 aspects of your marketing. A Hybrid marketing company has the expertise to carry out all aspects of your marketing, both on line and off-line. Why use a Hybrid Marketing Company When you approach the issue of marketing your business, you can find yourself becoming overwhelmed by the volume of advice and a lot of it will be contradictory. In addition to this you will find that just about everyone you talk to is a marketing expert, your accountant will probably give you some marketing advice, the bank will give you some marketing advice, your family will probably chime in with their marketing advice and if you ask your hairdresser they will probably have an opinion as well. There are problems with getting marketing advice from these sources, Accountants should be expert on doing your accounts and giving advice on financial matters, why they consider their background in accounting practice makes them marketing experts is a source of wonder to those of us who actually work in marketing. The bank should really be concentrating on helping you with your money and getting marketing advice from your family and friends will usually see them agreeing with whatever it is you think you should be...
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