E-Mail Newsletters why and how?

by | 24 Sep 2015 | Email marketing, Marketing Tips

E mail Newsletters When we have our first meeting with new clients who want to improve their marketing, our focus is usually – are you staying in contact with your existing customers? It is quite surprising that often the answer is no, even worse some people do not have a database of their clients so that they can stay in touch with them. So the first recommendation to these people is get yourself a database. if you have sold somebody something then you should easily be able to get their contact details, then enter them into your database and use the information in the database to market to them. The easiest and most cost effective method of communicating and keeping in contact with people on your database is by using e-mail newsletters. You can put together an e-mail newsletter campaign yourself quite easily, there are a number of free systems widely available or if you would like to have your own personalised e-mail client then you should investigate the Assist Marketing option here. Our system allows you to personalise your newsletter e-mails with your logo and tag lines, the system will show you reports of who you sent the e-mails to, who opened them and what action the recipient took on opening the e-mail newsletters. Better still we set the whole thing up for you, for a surprisingly small fee. The system will generate a report for you showing all these To give you some idea of the averages you should expect from your e-mail marketing when you start. The average open rate for an e-mail marketing campaign is 23%...

Marketing Genius – one example

by | 1 Sep 2015 | Business Setup Tips, Marketing Managment, Marketing Tips

An example of Marketing Genius Lying in bed over the weekend listening to the rain beating down on the roof and hearing the local stream turning into a raging torrent, my mind turned to things marketing, as it does, and I thought about the marketing genius behind the successful introduction of something that is not actually needed (particularly here in New Zealand) but is a product that has increased its marketing share every year since its inception – bottled water. Now I can see the point of bottled water if I am trekking through the Australian desert or am looking for something refreshing to drink in a country with little rainfall and no council supplied water system but am not so sure it is needed in New Zealand where the quality of water supply is the third highest in the world. Despite this the public of New Zealand spent around $65,000,000 on bottled water last year. Consider why? The average cost of a litre of water to your house supply is between 0.2 and 0.3 cents. So you can get the equivalent of a 750ml water bottle for about 1,000th of the cost. We complain about spending $2.00 on a litre of petrol (something that has been refined from crude oil and in a lot of cases shipped from the other side of the world) but happily part with $3.00 to purchase less than a litre of the stuff that comes out of the tap at the side of the petrol pump. So why is this possible, Marketing is the answer. We have been told that bottled water is...