by Marketing Dan | 14 Jul 2015 | Website design
Why is my website not working? Todays question came in from an on line enquiry (you can find the form here) Suppressing my natural instinct to say its because it wasn’t built by us, I thought this would be a good topic to discuss in a blog. There are a number of considerations if you find yourself saying why is my website not working, we will discuss the most common problems we find. 1) Firstly, are you getting traffic to your website?? If nobody is visiting your site then it is not a website problem as such but a search problem you are having. A different topic, for today we are discussing what is happening if you are getting visitors to your e-commerce site, but they are not buying from you. 2) Secondly, are you getting the right traffic to your site?? Are you sure the people visiting your shoe site are looking for shoes?? If you are getting a lot of visits from people looking for slippers but you don’t sell them, you are not getting what is called qualified traffic. 3) Thirdly think about your purchasing behaviour when shopping on line. What is it that stops you buying?? Does your site contain your pet hates – they are probably not unique to you . Research shows that 57% of shoppers abandon a site if they have to wait more than three seconds for it to load. Around 85% of shoppers read online reviews before using local businesses. And 41% abandon an online shopping cart because of hidden charges at checkout. 4) Can your visitor find what they...
by Marketing Dan | 6 Jul 2015 | Marketing Tips
How can I run a successful Facebook advertising campaign? A successful Facebook advertising campaign has many aspects to it. Here is a quickguide to the basics. For a successful Facebook advertising campaign, you will have to design the right message, that can find the people who want your products or services and finally you need to formulate a plan so that your advertisement is displayed at the right time. The first thing when you are creating a Facebook Advertising campaign, is to identify your goal. Facebook give you a number of options such as website visits increase your conversions boost your posts etc. It is important to make sure you make the correct Secondly you need to determine who is your target audience, Facebook gives you choices with regard to your target audience. You can choose the demographics of your audience, their locality and their behaviours The next step is to design your creative or the image that is going to promote your Facebook advertising campaign. It is important that your design meets the Facebook guidelines for images which state that there must be no more than 20% of the image containing text. The auto scanning that Facebook employ can sometimes mean that even though your image has less than 20% text the placement of the text means that more than 20% of the image has type or text in it, which will also result in your image being rejected. You should also be aware of the size of image that Facebook recommend (recommended Facebook sizes can be found here) Next you need to consider your copy or wording,...
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