by Marketing Dan | 23 May 2015 | Marketing Tips
Rule of Seven What is the rule of seven? Today’s question comes from Trudi a client who wanted to know why I had never mentioned the “rule of seven” to her The rule of seven is one of the most basic and oldest ideas in marketing, but even though it is an old concept it doesn’t mean that the idea should be ignored. The rule of seven says that a prospective buyer will have to hear your marketing message 7 times before they actually get around to buying from you. This coincides with my often stated mantra that you need to be consistent in your message, we don’t actually call it the rule of seven, we say you must keep on letting people know that your product or service exists. So does rule of seven mean that after seven times you should stop sending your message? I would argue no, you need to continue your marketing efforts. The rule of seven doesn’t say you should stop after seven messages it merely states your prospect probably needs to hear your message more than once before they will buy from you. It could be argued you could call it the rule of five or six or eight. (I suspect it is called the rule of seven for the same reason the number seven is the favourite number of more people than any other number). Simply put this means that your marketing messages should be repetitive and consistent. Many people are very disappointed when they place an advert in a magazine and the result is disappointing, or they place a few ads...
by Marketing Dan | 11 May 2015 | Marketing Tips
Marketing Assistance from Assist Marketing Most business owners know that they need to market their business. Some find they do not have the time to market their business properly and some do not have all the knowledge they need to fully market their company. A number of people have asked us how does your company help us with our marketing. Usually I will tell them about the various things we can do, online marketing, offline marketing and how we act as a marketing department for your company, just as a marketing department functions in larger companies. The main difference being we are not on site and as we are contracted to you rather than being an employee, you avoid a lot if the tiresome problems and expenses that can happen when you do have employees. Now I have got a video that helps explain the way we provide marketing assistance to our various clients, I was going to star in it myself but was dissuaded from this approach when it was explained to me – we do not really want to frighten children, just create an explainer video about our marketing assistance package!! You can see the result here Anyway if you are interested in our marketing assistance package please fill in our enquiry form. We will be in touch very soon Don’t forget that you can ask us for marketing assistance for any marketing project you may have, for instance if you want your website updated or you want business cards or promotional items do not hesitate to give the friendly team at Assist Marketing a call, (Free...
by Marketing Dan | 4 May 2015 | Website design
Mobile Friendly Website A Mobile friendly website is now more important than ever, the change to the Google search algorithm* means that websites that are not mobile friendly will probably not show up in search engine results, when the person is searching from a mobile device. This is of concern to you as there are upwards of 60% of searches made from mobile devices at the present time, so if your website is not mobile friendly then you will be missing out on these searches. *This is what Google have to say about search algorithm You want the answer, not trillions of webpages. Algorithms are computer programs that look for clues to give you back exactly what you want. For a typical query, there are thousands, if not millions, of webpages with helpful information. Algorithms are the computer processes and formulas that take your questions and turn them into answers. Today Google’s algorithms rely on more than 200 unique signals or “clues” that make it possible to guess what you might really be looking for. These signals include things like the terms on websites, the freshness of content, your region and PageRank. If you are not sure if you have a mobile friendly website or not then there are 2 things you can do either send me an e-mail with your website address in the message and I will let you know whether or not it is mobile friendly or if you would prefer you can enter your website details at the Google mobile friendly website test page by clicking here. When you get to the page enter your URL in...
Recent Comments