by Marketing Dan | 28 Jan 2015 | Marketing Tips
What is a QR Code? QR Code is an acronym for Quick Response, a form of two-dimensional bar code that can be read using either a smartphone or a dedicated QR reading devices. Once the reader scans a QR code it links the device directly to the target which could be some text, a website, a phone number or e-mail browser, the list of applications is ever growing. QR Codes are particularly helpful for use in the marketing of products and services. What is the significance of a QR Code Around 65% of people in New Zealand have a smartphone this number is growing daily. The opportunity for use of the Codes to send potential clients to your website, Facebook page or to call you directly by scanning is one that should not be missed. How is a QR Code different from the normal barcode Most traditional bar codes are a collection of vertical lines, these have the ability to store up to 30 numbers in any order that can be read horizontally by a scanner. You are probably familiar with their use on products sold in supermarkets. A QR Code has data stored in both directions and can be scanned vertically or horizontally. This means a QR Code can contain over 7,000 numbers. How does a QR code get scanned? If you have a smartphone like an iPhone, Android or Blackberry then there a number of different barcode scanner applications that you can download and read and decode data from a QR code. Most of these are free as is most of the QR generator sites. What can be...
by Marketing Dan | 6 Jan 2015 | Marketing Tips
Social Media Marketing We are often asked whether it is worthwhile conducting Social media marketing campaigns, usually this question is asked by people who have not reaped the benefits of this form of marketing, and this is usually because they have not actually tried a social media marketing campaign. As with all forms of marketing, social media marketing should not be undertaken without assessing your products or service in relation to the market. If your product is aimed at 15 to 25 year olds you will have different social media needs to a product aimed at retirement age. (Whilst this seems obvious it is surprising how many marketers don’t get it)…… So how can Social media marketing increase your business? Here are my top reasons to invest in some social media marketing Increased Brand Recognition. You can use Social Media to increase your brand recognition, making you more top of mind of your existing clients and more familiar to potential clients. Increased Sales Opportunities Every time you send a post on Social Media your fans, followers or network get reminded of your existence and this can prompt them into taking action by contacting you with a sales enquiry. Obviously the larger your social media presence the more likely this is to happen. Decreased Marketing Costs per sale Social Media marketing has a lower cost per sale than just about any form of mass marketing, however this low cost of increasing sales can only be achieved with a properly thought out and executed plan. Increased Brand Loyalty Studies in the USA have concluded that...
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