by Marketing Dan | 24 Nov 2014 | Marketing Tips
Networking An effective networking plan is an ideal way to find new clients for your business. Like most things in marketing, it is important to get the most out of your networking efforts, after all you are putting in the time and effort so you need to see a return on your investment. A good way to start networking if you are not sure how is to join a networking group. There are many kinds of networking groups, local business associations often have them and there are any number of networking groups that you can find with a quick Google search. When you go to your first networking meeting remember the old adage – You only get one chance to create a good first impression. So go along prepared, dressed for the occasion, with some business cards and some information about the products or services you offer. If you feel nervous about meeting people remember the people you are meeting in the networking group are interested to meet you as they may have a product or service that you require!! Also remember if it is an evening meeting not to drink too much to relax as you do not want your new contacts to remember you for the wrong reasons. If you really can’t bring yourself to attend networking meetings – you are not alone in this there are many people who find the idea off putting, then consider social networking. Linked In is probably the best known and can be a good place to start. Once again a simple Google search will show you a great variety of...
by Marketing Dan | 15 Nov 2014 | Marketing Tips
Marketing Plan Revisited You have made your marketing plan and acted on the first part of it. Now it is time to make sure it doesn’t end up in a drawer in your desk, unloved and not looked at. Your marketing plan should be a living document, something you refer to and measure your marketing results against. At this time it is important to measure the return on investment (ROI) you are getting from each of the ideas in your marketing plan. It may be that you find a certain part of your plan has not worked as you expected. If you are planning to repeat the exercise and you have not received a return you should consider altering the approach. If you have carried out the same campaign twice with no ROI then it is time to consider an alternative. I have met some clients who have carried out the same campaign 7 or 8 times even though they are not getting the result they want. Often this is due to not not having the time or not being able to think of alternatives. This is a good time to consider a marketing company, who can often suggest positive changes to your marketing plan. At Assist Marketing we can use our combined knowledge to help with your marketing plan. Check out our video here Or even easier we will carry out your marketing plan for you, give me a call 0n 0508 20 10 20 or e-mail me for more information . So in a nutshell your marketing plan should be a living document that you refer to and measure...
by Marketing Dan | 5 Nov 2014 | Marketing Tips
I have been asked by a client to explain what the meaning of market segmentation is. So while I was explaining its importance to her, I thought it would be a good topic for my latest post. A job which I have been a bit slack at last month!! (Something I would tell our clients is not acceptable) Any way I digress. Market Segmentation. Can be described as the process of defining and subdividing a large market into segments of that market. All of which have similar, identifiable characteristics. Each of these then becomes a segment and hence the term market segmentation. The most common market segmentation strategies are to divide a given market by. Behavioural Differences: which divides potential clients into a segment based on the way they respond to or use a product or even their perception of a product or service. Demographic Differences: where you divide a market into groups based on such things as age, gender, family size, social class, income, occupation, education, nationality, or race. Psychographic Differences: when you divide the market into segments based on their attitudes, their expectations and their activities. In this you may consider such things as lifestyle. (For instance a nappy manufacturer may market to a segment of the market that have a baby coming or young child, but would not market to another segment that is the over 50’s) Geographical Differences: where market segmentation considers the areas where people live, this may be International (such as Australia and New Zealand), National (North Island and South Island). Regional (Auckland and Canterbury). Areas (Remuera and Mangere). You can even perform geographical...
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