Experts in Marketing?

by | 12 Aug 2014 | Marketing Tips

  Experts in Marketing The problem you find with many experts (not just experts in marketing) is that they are never wrong. To be clear, they are  wrong but they won’t admit it. not even to themselves Experts in Marketing are no different. Beware the expert who tells you adopting his or her idea will make your business fly, if their idea was that good why aren’t they keeping it to themselves and making all the money. No expert worth anything would dream of making a diagnosis of any business without a full evaluation, however, how many times are you told by these so called experts that their solution is the answer to all your problems. (the current fads appear to be SEO experts and PPC experts, both very useful in their own way but unlikely to be the answer to all your marketing problems.) You will often find that once they have your money and the results are less than you expected – then it is your fault for not following the experts plan exactly or you should have spent a bit more (with them) if you really wanted better results!! (Quite dishonest really but it is surprising how many people invest in these things) Other experts have Phd in this and diplomas in that but no experience, this lack of experience doesn’t stop them from telling you where you are going wrong though!! That is why before starting out on any marketing exercise you should evaluate what you want to achieve from the marketing and measure how much of the proposed result you actually achieve. This doesn’t mean all...