by Marketing Dan | 10 Jun 2014 | Marketing Tips
Marketing ROI The importance of measuring the ROI – (the return on investment) you are getting on your marketing investment is very important. As you will remember – we have discussed in previous marketing tips. The traditional method of measuring the marketing result by “having a gut feeling it has worked” is no longer acceptable. Measurement needs to be more scientific if it is to be useful. I have found the following video from the New Zealand Herald where a research professor in marketing discusses the issue (amongst other stuff). http://www.nzherald.co.nz/business/news/video.cfm?c_id=1503079&gal_cid=85&gallery_id=143401 Hopefully it will be 10 minutes well spent when you are considering your upcoming marketing. If you need some help with your ROI or any other aspect of you marketing please do not hesitate to contact us here at Assist Marketing. Or Call us freephone: 0508 20 10 20 Please follow and like...
by Marketing Dan | 9 Jun 2014 | Marketing Tips
Website SEO Website SEO (or Search engine optimisation) What is most important when you are having your website built the Website SEO or the look of the website?? Most designers will tell you it has to be the look of the website and they will build you a fantastic looking site, fair enough there is nothing wrong with having a great looking website. However a great looking website that cannot be found in the search engines, probably not a good idea. It would be like considering whether to have a great looking shop front in the middle of the country or a not so great looking shop front in the centre of town. You would probably choose the latter. You may like to thing about your search engine optimisation in the same manner, having a SEO site will get your site in front of more eyes than simply a great looking one. Hopefully this explains the importance of website SEO and why it should be a major consideration in your choice of website builder. At Assist Marketing we have designers who are experts at building websites that are not only search engine friendly, but also are great looking give us a call 0508 20 10 20 to find out more. Or alternatively you can e-mail me for more info and find out how to get a free SEO check for your website Please follow and like...
by Marketing Dan | 5 Jun 2014 | Marketing Tips
Marketing for all staff?? A relatively simple and cost effective method to get your marketing message in front of more people is to encourage your staff to market for you, I like to call it team marketing You can issue all your team with a few business cards each, that have a list of your products and services on the back encourage your staff to hand them out. Try giving your staff some clothing with your company logo on it, not only does this raise the look around your company it promotes your brand whenever the staff are wearing it. You can find a full range here. If the staff members are mobile or out and about you should consider having your contact details on the garments. You can give each staff member some form of promotional item, also with your logo and message on them. They can give the items away to friends and relatives promoting your brand in the community Assist Marketing print division have quality business cards (available at just $99 for 500 printed 1 side or for if you need just a small amount 200 for just $55) We also have a huge range of promotional items we can recommend. Give us a call if you need some 0508 20 10 20 or e-mail us here Please follow and like...
by Marketing Dan | 4 Jun 2014 | Marketing Tips
Mobile App Your own mobile app can be a very useful tool to help your business and can be made for a surprisingly small cost Once downloaded onto your customers mobile device or desktop computer, you are just a click away from your client being able to contact you or even order from you. You can save on printed material as all your information can be on the app. A well made mobile app will enable you to send a notifications to clients who have downloaded it, informing them of special offers or functions you may have coming up. The push notification will let you clients know about the ofeers even if they do not have the app open on their mobile device. This will also help in keeping you top of mind with your valued clients. A Mobile app can be configured to your business using your corporate colours and logos Check out how Assist Marketing can help with a mobile app for your business Alternatively you can contact me 0508 20 10 20 to find out how a mobile app can help you Please follow and like...
by Marketing Dan | 2 Jun 2014 | Marketing Tips
Website Reviews The development of new designs and techniques for website design mean you should probably not stick with your website if you have not updated it for a couple of years. An old and outdated website is the same as having an old and outdated shop front, it will put people off buying from you. If you are not sure about your website review you should consider getting an expert to carry out a website review for you. Assist Marketing will do a review for you for free apply here Please follow and like...
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