by Marketing Dan | 15 May 2014 | Marketing Tips
ROI or Return on Investment You should always always measure the ROI (return on investment) of any of your marketing efforts. If you are spending 2 cents on a marketing idea that returns you 4 cents in profit you would have to say it is worthwhile, if you are spending 4 cents on your marketing effort and getting back 2 cents you may need to re-evaluate your efforts. If you don’t know what your Return on Investment is or you are not sure how to find it out then maybe you should give us a call to find out how!! 0508 20 10 20 Please follow and like...
by Marketing Dan | 13 May 2014 | Marketing Tips
Directories List your company details on free directory and business websites, there are many of these and a quick search on Google will show many of these that allow a free listing, you will have to be prepared for the resulting phone calls suggesting you upgrade to the paid version!!! Please follow and like...
by Marketing Dan | 11 May 2014 | Marketing Tips
Consider your own actions When working out your marketing strategy think of your own actions and the actions of those around you. Such As When was the last time you used a yellow pages directory? how many times do you ignore an advertising page when you are reading a magazine? how often do you fast-forward through the TV commercials? Do you have a spam filter on your email inbox? How often do you change the radio station when you hear a commercial? You are not the only person who does these things your target market will behave in a similar fashion Please follow and like...
by Marketing Dan | 8 May 2014 | Marketing Tips
Develop a customer loyalty scheme 20% of your customers normally give you 80% of your business. You should consider developing a loyalty scheme to show you really appreciate them. Loyalty schemes should be designed to make customers feel privileged, special and recognised. Please follow and like...
by Marketing Dan | 7 May 2014 | Marketing Tips
Competitions have taken on a new dimension with the continued growth of social media and they should be considered when doing your marketing planning, a good competition will result in people telling people about your competition, in essence has them marketing for you!! A well rub competition should enable your clients to interact with you as well as enabling you to build your database. Please follow and like...
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